Advocacy and Communications Committee
Develop strategy around elevating the MAG brand through support of advocacy, communications and marketing efforts for key MAG initiatives. Ensure regulators and legislators understand merchants payments issues.
Getting Buy-In for a Fly-In
A fly-in is a 1-3 day event in Washington, DC, where associations and organizations gather for a collective goal. It is a coordinated effort for merchants,...
Federal Reserve Updates to Debit Routing Rule Overview
On October 3, the Federal Reserve released clarification to Reg II, routing debit transactions. The final rule underscores that debit card issuers should...
MAG Insights
Provides articles from the industry and the MAG which impact our members and sponsors. Including articles on pending legislation in Washington, evolution...
Advocacy and Communications Committee goals and strategies
Responsibilities
- Support communications and marketing efforts for key MAG initiatives
- Interface with merchant trade associations and media
- Promote awareness on initiatives to members and sponsors
- Represent the MAG at industry events
- Providing oversight of the Newsletter Editorial Board and the Website Strategy
Priorities
- Communicate merchants' voice to external audiences
- Ensure regulators and legislators understand merchant’s payment issues
- Develop coalitions with like-minded stakeholders to increase impact
Committee Leadership
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Joseph VasterlingBest BuyDirector, Payment Acceptance and Gift Cards -
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Beth ProvenzanoMerchant Advisory GroupSenior Vice President of Public Affairs, Events, and Education
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